Thursday, 13 October 2011


Hi Gurlies hope u r doing well,
today i am so exited because i am going to introduce something different and unique with you...Paperself is a brand who is introducing some different kind of fake eyelashes


Paperself effortlessly fuse traditional Chinese cutting techniques with contemporary paper designs. Offering an avant-garde angle on beauty, Paperself create a selection of intricate false lashes from horses to lace-like peach blossom and peony styles, each paired with an individual symbolic meaning. Encouraging experimentation, try one of the false lash styles for an original look.

“The only real voyage of discovery consists not in seeking new
landscapes but in having new eyes.” Marcel Proust

PAPERSELF is a London brand under Oaddx Ltd., which is a platform for looking
into the innovative exploration of paper for contemporary product design.

The world has started to communicate by use of paper since the ancient Egyptians. It
has bought continents closer together, educated millions and for centuries has provided
a canvas for creation, experimentation and realization.

Paper is everywhere and now it is evolving into a new dimension with the launch of
the London brand PAPERSELF in 2009. Chunwei Liao, the founder of new cardboard
and paper design company, PAPERSELF, has united artists, designers and manufacturers
from the East to the West to explore the beauty of paper in a creative, practical and
eco-friendly way.

Challenging the conventions of product design, PAPERSELF has successfully
introduced and launched their paper collections: paper eyelashes (2010), transformer
table, lighting, and wallpaper (2009). In 2010, Pulse presented PAPERSELF with the
Best Product Award. With this success and innovative attitude, PAPERSELF will
continue to explore and develop any possibilities of paper usage across all the
boundaries for eco-conscious living.

PAPERSELF is quickly gaining recognition for its inventive adaptations, having
exhibited at numerous trade fairs and design forums across the globe, as well as being
featured in some of the top international publications and online media. Continuing to
expand and evolve, PAPERSELF looks to the future, seeking out new talent, transcending
traditions and promoting the perception of paper through new eyes.

This is a beginning of a paper revolution.

Paperself Eye Lashes pckages:
Eyelashes packages...

 False EyeLashes

Press Relese Paperself Eyelashes
Press Release-Paper Eyelashes

Paper eyelashes are the newest addition to PAPERSELF. The papercut
eyelashes concept is designed, developed and produced by the PAPERSELF

Inspired by the art of Chinese paper-cutting, Eyelashes blend an element
of traditional culture with contemporary design. Along with the uniqueness
of the use of paper materials as well as the exquisite design, Pulse
presented PAPERSELF eyelashes with the Norman Copenhagen Best
Product Award in 2010.

Intricately cut and delicately pretty, the collection are available in
six styles, each infused with symbolic meaning rooted in Chinese culture:

Horses: symbolic of success
Peony: for happiness and good fortune
Peach blossom: a symbol of love and romance
Deer&Butterfly: free, beautiful and sensitive
Peacock: auspicious and lucky days
Clown: bring the whole happiness

Unique and expressive, Eyelashes come in two sizes: accentuate the
corners of your eyes with the smaller lashes for a subtle daytime look, or
make a statement with the full lashes for a special occasion.

PAPERSELF's most recent collaboration is with “The Broken Hearts”, who are
the well know female DJ duo in the London/European. They are regular fixtures
DJing at Fashion Week parties due to their unique look.

Here are some images so u can easily see how does the eyelashes looks like ;)

Online Store:

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Hope u like my post :)Thanks for reading!

I Will be waiting for your comments and opinions:)

   Sara Gullzaib 

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