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Friday, 10 June 2016

INNOVATION Bourjois creates La Laque Gel !

INNOVATION
Bourjois creates La Laque Gel !

Download full press kit here : https://we.tl/fZfocwvhko

Your professional manicure at home
Bourjois reinvents « La Laque » its star varnish.
The new 2-step nail routine, no UV light needed!

LA LAQUE GEL
12 Radiant and intensely pigmented gel color formulas
LE TOP COAT GEL
Fix & Shine

The perfect partnership!
Expertly finished nails are now accessible, for up to 15 days of intense and radiant color and shine.

Make women's lives easier!
With La Laque Gel, Bourjois makes the professional manicured finish easy to achieve,
thanks to an easy nail routine, simple to apply for beginners as well as for nail enthusiastic!
La Laque Gel is easy to remove with a regular nail polish remover.

No compromising on Color either!
Bourjois offers a 12 shades range of La Laque Gel, inspired by catwalks.
A highly glamorous range enriched with pure pigments that dress nails like a made to measure wardrobe,
to suit your every mood and desire.

Le Top Coat Gel, the new generation of top coat gel, is the last step to fix color,
improve shine and create the perfect rounded nail look for a hold up to 15 days!

LA LAQUE GEL COLLECTION INCLUDES:
12 Radiant and Shiny Shades
A Top Gel Coat for a Perfect Finish.



 4 NEW MUST-HAVE SHADES:

New T13 Reddy for love?
A passionate red to celebrate Love with a capital L

New T14 Pink Pocket
An eye-catching fresh and bright pink

New T15 Charmenthe
A deep green to be coordinated with a green cocktail

New T16 Un vert à Nice
The unmissable aniseed shade for the summer

+ 8 SHADES

T02 Chair et tendre
A baby pink, as light as a rose.

T03 Orange outrant
The most vitamin-enhanced and sun kissed shade!

T04 Flambant rose
Flirting between pink and red, definitely the colour of the heart...

T05 Are you reddy ?
Absolutely inc-red-ible! There is passion and sophistication in this shade.

T06 Fuchsia bella
A dashing fuchsia carrying promise of a whirlwind summer.

T07 Lycheers
A hybrid shade resulting from the combination of pinks and plum.

T08 Cherry d’amour
A ripe fruit shade, ready to fall or be picked.

T10 Beach violet
Mystical! A garnet plum with depths of purple tints.
THE PERFECT DUO MATCH!

Like a professional!
To achieve a flawless glossy manicure that lasts up to 15 days, Bourjois creates a simple two-step nail routine.

Step 1: La Laque Gel
A radiant and intensely pigmented gel colour formula, to be applied in 2 coats.

Step 2: Le Top Coat Gel
A long-lasting glossy gel to fix your color without UV light and to create a rounded effect for amazing nails.

The result remains perfect for up to 15 days. The varnish can be removed in the blink of an eye with a regular nail polish remover and without

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