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Wednesday, 12 October 2016

Bebe celebrates 10 years in the UAE









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BEBE CELEBRATES 10 YEARS IN THE UNITED ARAB EMIRATES

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In October 2016, fashion retailer bebe will celebrate 10 years in the United Arab Emirates, with a total of 10 stand-alone stores in the market.

bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle. bebe currently has 10 stores in the United Arab Emirates, along with 5 in Saudi Arabia, 2 in Qatar, and 1 in Bahrain. The United Arab Emirates has been bebe's top performing international market for the past five years, and the brand’s The Dubai Mall boutique has been and continues to be bebe’s top-selling store worldwide since 2012, whilst the Mall of the Emirates store ranks in 5th place. Expansion continues in the Middle East, with the launch of the brand’s e-commerce site www.bebearabia.com, online shoppers will now be able to shop with ease and confidence by clicking on the newly designed website, to discover all the new collections and iconic styles from the brand.

“bebe sits in a very unique space in this market because of our selection of offerings. We would like to see women wear bebe from day to night; therefore our designed collections are geared towards women who have a multi-faceted lifestyle. We target women, who are confident, fashion forward, smart, sophisticated and independent - and the women in Middle East are able to relate to that. That’s our secret to success in this region.” -  Shabnam Hashir, Regional Brand Manager of bebe Arabia.

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