Press Event, 17th of May 2016, at Ladurée JBR Dubai.
For the fragrance launch of Viva La Juicy Rosé, the latest addition to the Viva La Juicyportfolio, Juicy Couture unveiled the perfume during an exclusive press event, hosted by Lady Fozaza.
Guests attended a lavish afternoon tea-party, in a whimsical setting surrounded by floral towers and sweet treats, and were invited to discover theViva La Juicy Rosé fragrance, which offers a fresh twist on the classic perfume. The attendees were introduced to the new sparkling scent bySebastian Clifton-Welker, Director of Public Relations International, who presented Viva La Juicy Rosé’s conception, creation and campaign.Amandine Nikuze, Fine Fragrance Developer at Firmenish, revealed the fragrance’s composition and concoction.
“The fragrance is like a burst of femininity. It is an elegant celebration.” - Honorine Blanc, Perfumer
Lady Fozaza embodies the vibrant Viva girl who celebrates life, with her ability to spontaneously transform an ordinary day into an unforgettable, fabulous occasion. She is the epitome of the Rosé girl with her sparkling personality and charming spirit, encouraging everyone to live life to the fullest. The Rosé girl is the queen of light-hearted fun, she sees the world through rosé colored glasses. With one spritz, the Juicy Couture girl can#RoseEveryday and escape to a whimsical garden oasis where she is showered with glittering sunshine and pink bubbles.