TAKE ACTION, PROTECT THE OCEAN
DAVIDOFF COOL WATER ENGAGES CONSUMERS IN CONSERVATION WITH A FILM FEATURING SCOTT EASTWOOD
The first fragrance to be inspired by the ocean, DAVIDOFF Cool Water is now leading the way to help protect the ocean. This summer, the brand has released a new film
featuring its ambassador Scott Eastwood. The message of the film is a call to action to safeguard one of the world’s most precious natural resources — but also one of its
most endangered. The film is an extension of DAVIDOFF Cool Water’s long-standing Love the Ocean campaign in support of the National Geographic Society’s Pristine Seas
project, which aims to protect 10% of the world’s ocean by 2020.
The new film, released on July 1, 2016, and screened across a wide range of digital platforms, steps up the Love the Ocean initiative with an individual call to action. The film’s aim is
to convince each and every one of us that we can make a difference. Shot near the actor’s home in San Diego, the DAVIDOFF Cool Water film highlights Scott Eastwood’s concern
for ocean conservation and his commitment to fighting water pollution issues. It also features a beach clean-up organized in partnership with the National Geographic
Society and the Surfrider Foundation.